| Таблица 1. Доли рынка ведущих марок водки в городах Украины с населением 20 тыс. человек и больше, объем рынка измерен в литрах, МАТ — это данные за последние 6 двухмесячных периодов (D09/J 10 — O/N 10) вместе: | |||||||||||||||||
| Sales Volume, Lt | O/N 09 | D09/J 10 | F/M 10 | A/M 10 | J/J 10 | A/S 10 | O/N 10 | MAT | |||||||||
| MEMRB market | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | |||||||||
| Khlibnii dar | 16.10% | 16.50% | 18.10% | 17.40% | 19.50% | 18.00% | 16.50% | 17.60% | |||||||||
| Nemiroff | 15.20% | 15.40% | 15.00% | 14.90% | 14.50% | 15.10% | 16.30% | 15.20% | |||||||||
| Khortitsa | 16.30% | 15.70% | 14.90% | 14.80% | 14.50% | 14.50% | 13.00% | 14.60% | |||||||||
| Medoff | 7.50% | 7.90% | 8.20% | 7.80% | 7.70% | 8.00% | 8.70% | 8.10% | |||||||||
| Prime | 4.50% | 4.60% | 5.10% | 5.30% | 5.60% | 5.30% | 5.20% | 5.10% | |||||||||
| Istynna | 2.90% | 3.20% | 3.00% | 4.90% | 5.20% | 6.20% | 6.60% | 4.80% | |||||||||
| Tselsii | 4.40% | 4.50% | 4.40% | 4.90% | 5.20% | 5.10% | 4.60% | 4.80% | |||||||||
| SV (Pryrodna Kolektsiya) | 2.80% | 2.50% | 2.50% | 2.00% | 2.30% | 3.10% | 3.20% | 2.60% | |||||||||
| Nasha Marka | 1.00% | 1.50% | 3.00% | 3.20% | 2.20% | 2.40% | 2.80% | 2.50% | |||||||||
| Bilenka | 3.00% | 2.60% | 2.20% | 1.90% | 1.70% | 1.70% | 1.80% | 2.00% | |||||||||
| Zelenaya marka | 0.40% | 0.90% | 1.10% | 1.50% | 1.70% | 2.10% | 2.80% | 1.70% | |||||||||
| Blagoff | 3.00% | 2.30% | 2.00% | 1.80% | 1.70% | 1.60% | 1.00% | 1.70% | |||||||||
| Privatna kolektsiya | 1.50% | 1.00% | 1.80% | 1.90% | 1.80% | 1.70% | 1.70% | 1.60% | |||||||||
| Medovuha | 2.50% | 2.00% | 1.80% | 1.80% | 1.50% | 1.30% | 0.90% | 1.60% | |||||||||
| Khutorok | 0.00% | 0.00% | 1.00% | 2.20% | 1.60% | 1.70% | 1.90% | 1.40% | |||||||||
| Karat | 1.10% | 1.00% | 1.10% | 1.30% | 1.30% | 1.10% | 0.90% | 1.10% | |||||||||
| Stoletov | 1.10% | 1.20% | 0.80% | 0.80% | 0.70% | 0.80% | 0.90% | 0.90% | |||||||||
| Gorilochka | 1.00% | 1.10% | 0.70% | 0.60% | 0.50% | 0.60% | 1.30% | 0.80% | |||||||||
| Pyat' Kapel' | 0.20% | 0.80% | 0.60% | 0.60% | 0.70% | 0.70% | 1.00% | 0.70% | |||||||||
| Kozatska Rada | 0.50% | 0.50% | 0.00% | 0.70% | 0.60% | 0.80% | 0.90% | 0.60% | |||||||||
| Таблица 2. Доли рынка ведущих марок водки в городах Украины с населением 20 тыс. человек и больше, объем рынка измерен в гривнах, МАТ — это данные за последние 6 двухмесячных периодов (D09/J 10 — O/N 10) вместе: | |||||||||||||||||
| Sales Value UAH | O/N 09 | D/J 09 | F/M 10 | A/M 10 | J/J 10 | A/S 10 | O/N 10 | MAT | |||||||||
| MEMRB market | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | |||||||||
| Nemiroff | 18.00% | 18.80% | 18.00% | 17.70% | 16.10% | 16.90% | 17.10% | 17.50% | |||||||||
| Khortitsa | 17.60% | 17.80% | 16.70% | 16.70% | 16.40% | 16.10% | 14.20% | 16.40% | |||||||||
| Khlibnii dar | 13.80% | 13.80% | 15.80% | 16.20% | 17.70% | 15.70% | 15.40% | 15.70% | |||||||||
| Medoff | 7.40% | 8.90% | 8.10% | 8.00% | 7.80% | 7.80% | 8.30% | 8.20% | |||||||||
| Prime | 4.60% | 4.90% | 4.70% | 5.30% | 5.60% | 5.80% | 5.80% | 5.30% | |||||||||
| Tselsii | 3.70% | 4.00% | 3.60% | 4.30% | 4.80% | 4.90% | 4.50% | 4.30% | |||||||||
| Istynna | 2.20% | 2.30% | 2.20% | 3.70% | 4.30% | 5.20% | 5.80% | 3.90% | |||||||||
| SV (Pryrodna Kolektsiya) | 2.90% | 3.00% | 2.60% | 2.10% | 2.40% | 3.00% | 2.90% | 2.70% | |||||||||
| Nasha Marka | 0.70% | 1.10% | 2.20% | 2.50% | 1.70% | 2.00% | 2.30% | 1.90% | |||||||||
| Zelenaya marka | 0.40% | 0.70% | 1.20% | 1.70% | 1.80% | 2.30% | 3.30% | 1.80% | |||||||||
| Bilenka | 2.30% | 2.00% | 1.60% | 1.50% | 1.60% | 1.50% | 1.50% | 1.60% | |||||||||
| Blagoff | 2.50% | 2.00% | 1.60% | 1.50% | 1.60% | 1.40% | 0.90% | 1.50% | |||||||||
| Medovuha | 2.00% | 1.90% | 1.50% | 1.70% | 1.60% | 1.20% | 0.80% | 1.50% | |||||||||
| Privatna kolektsiya | 1.00% | 0.70% | 1.30% | 1.30% | 1.40% | 1.40% | 1.50% | 1.30% | |||||||||
| Khutorok | 0.00% | 0.00% | 0.90% | 2.00% | 1.50% | 1.60% | 1.70% | 1.20% | |||||||||
| Karat | 1.00% | 0.80% | 1.00% | 1.20% | 1.20% | 1.10% | 0.90% | 1.00% | |||||||||
| Stoletov | 1.20% | 0.90% | 0.80% | 0.80% | 0.70% | 0.90% | 0.90% | 0.80% | |||||||||
| Gorilochka | 0.70% | 0.80% | 0.60% | 0.50% | 0.50% | 0.50% | 1.20% | 0.70% | |||||||||
| Pyat' Kapel' | 0.20% | 0.60% | 0.40% | 0.50% | 0.50% | 0.50% | 0.80% | 0.60% | |||||||||
| Kozatska Rada | 0.40% | 0.40% | 0.00% | 0.60% | 0.50% | 0.70% | 0.90% | 0.50% | |||||||||